What to do if You Get Lost

Imagine... it's a beautiful day. You've taken your camera and headed out for a short hike away from your campsite. The wild flowers are compelling and you wander about aimlessly for a few hours. Two rolls of film later, you begin to head back for camp. Suddenly, nothing looks familiar. You look around for a while, trying to find something, anything, that looks familiar. As dusk approaches, your heart beats faster and you become very anxious. You have nothing but your camera and two spent rolls of film and without a flashlight, it will be impossible to find your way back. Your head sweats and your heart pounds feverishly as you begin to feel the panic associated with being lost


Discovering you are lost in the backcountry can be a frightening experience. This feeling can be compounded by the five basic fears: that of being alone, darkness, animals, suffering and of course death.

STOP!
At the moment you realize you are lost, the most important thing you can do is S.T.O.P. (Sit, Think, Observe and Plan). Do not run off frantically looking for a way out. Rather, stop and assess your situation! Use your head, not your feet. At this point your brain is your most important piece of survival gear. The first ten minutes of being lost are when most search fatalities make their deadly mistake.

Whatever you do, don't panic. In most situations you can survive 3 days without water and 3 weeks without food. Force yourself to breathe deeply and slowly. Rest assured that by  remaining calm and relaxed, your chances of survival, which are quite good already, have increased by 50 percent. Your primary goal now should be to stay alive, not to find your way out. Help will be on the way soon after you are reported missing. Sheltering the body and
conserving energy is your greatest concern right now.

Once you determine you are lost, your actions during the first few minutes could play a significant role in your survival. 

Get Loud!!!
When you first discover that you are lost, stay where you are. Yell or blow a whistle 3 times to signal your party or any others within earshot (a whistle will carry farther than your voice and requires less energy). Wait several seconds, then turn 90 degrees and try again. Do so several times in every direction. If you have no whistle, yell "HELP" rather than a friend's name. Doing so will help assure that your distress call is not ignored.

If someone yells back, let him or her come to you. Rock walls and valleys play strange tricks with echoes and you may lose your potential rescuers by attempting to locate them. In addition, your rescuers are most likely a group of people, so they will have a better chance of finding you than vice-versa.


If you do hear someone yell back. No matter how faint his or her yell may be, stay put and keep yelling. They may sound far away only because they are facing away from you and have not yet ascertained from where you are yelling. If you are near a loud stream, move away before yelling or whistling for help. Be certain to mark your way back to the stream, however, as you may want to follow that stream later if your calls go unanswered. The same is true for windy areas where a howling gust can be quite loud. Remember, someone may hear your call at times when you cannot hear his or her reply, especially in windy areas. Do not give up yelling or whistling simply because a reply is not heard.


Stay Put
When setting up a search, mountain rescue teams follow certain priorities and make certain assumptions about their subjects. These assumptions are based on behavior patterns of lost subjects. An understanding of these assumptions may help guide you to a place that is searched early. The first members of a search party are quickly dispatched to the point at which the subject was last seen (strangely enough, referred to as the "point last seen "). They follow trails and streams near this last seen point, yelling the subject's name and blowing whistles. This simple fact is reason enough to just sit still and wait for rescuers to find you. Unfortunately, nobody does. Less than 30% of lost persons are found within one mile of the last seen point. Additional rescuers search areas of high probability near the last seen point. Statistics on behavioral patterns of lost hikers have shown that 88% walk downhill when lost, 73% find and follow a trail or path and 82% are found in open areas.
Based on these facts, field teams often search downhill from the last seen point before spreading the search out in other directions.

Air searchers are generally used soon after you are reported missing and weather permits flying. Plan to stay near open areas and be ready with signals.

Remember, your brain is your most important piece of survival gear. Keeping your cool and doing the right things in the first ten minutes will greatly increase your chances of a quick and uneventful rescue! 

For more information on backcountry safety, check out the Mountain Rescue Associations public education programs @ http://mra.org/training/public-education

Courage - Commitment - Compassion
     Mountain Rescue Association 

The Public Information Officer in Search and Rescue

What is a Public Information Officer? A Public Information Officer (“PIO”) is a representative of an official organization.  This person serves as a central source of information for release by the department and responds to requests for information by the news media and the community.

In search and rescue operations, the PIO might be a representative of any number of organizations, including: 

1. The local law enforcement entity (frequently the county sheriff or state police); 

2. The local search and rescue organization; or,

3. The regional or state search and rescue organization. 

In any SAR incident, the PIO serves a number of important roles: 

1. Assisting news personnel in covering incidents; 

2. Assisting the news media on an oncall basis; 

3. Preparing and distributing news releases; 

4. Arranging for, and assisting at, news conferences; 

5. Coordinating and authorizing the release of information about victims and incidents; 

6. Assisting in crisis situations within the agency 

7. Coordinating the release of authorized information concerning agency operations 

8. Posting, monitoring and managing the use of Social Media outlets

As you can see from the list above, the primary purpose of the PIO is to provide a central source of information to the media.  At the same time, the PIO serves another equally important role of keeping others in positions of authority and leadership from having to deal with the media while performing their duties. 

It is the role of the PIO to answer the most common questions, those of “who, what, when, where, why, how, how come?”  The PIO then goes on to describe what the various agencies are doing about the situation. Because sharing information with the media can be a difficult job, SAR organizations should be certain to provide necessary and appropriate training for all individuals that might serve in the capacity of PIO. 

Why is a PIO Important? 

The public demands, and indeed deserves, to be made aware of the circumstances and events associated with a SAR incident.  This is best accomplished through the media, which has direct and often immediate access to the public. Furthermore, proper public information at a SAR incident will enable the SAR authority to provide preventive SAR education to the public. 

Over the years, some SAR organizations have tried to avoid dealing with the media.  Some have been known to say, “The media NEVER gets it right.”  In fact, by avoiding the media, a SAR entity can rest assured that the media will not get it right.  Only by dealing directly with the media, in all it's forms, can we assure that the story is as close to accurate as possible. 

Who Makes a Good PIO?

First and foremost, a PIO needs to be very knowledgeable in the field of SAR operations.  For this reason, PIO’s should be chosen from among the veterans of a SAR organization.  Some people are natural teachers, and the role of PIO is somewhat a teaching role.  Still, the best teachers are those who are very well trained in the topic. 

In addition to experience, a PIO needs to have the proper balance of humility and self-confidence.  When he media or public see an egocentric rescuer in front of the camera, then the focus becomes the PIO and his/her agency not the message. 

A good PIO has great respect for the media.  Power comes through knowledge – knowledge that is shared, not knowledge that is kept.  The more respect a PIO has for the media, the better s/he will be at communicating the important messages to them. 

When choosing a PIO, any organization should ask who it wants to be the spokesperson for the group.  often, the most well respected individuals in the organization will be good candidates for PIO.  This is because the respect those individuals have gained over time is most often based on the combination of their personality, knowledge and expertise. Purposefully choose your PIO.  Take your time, and choose someone who is polished, professional, humble, and knowledgeable. 

General Guidelines 

It is true that “bad news travels faster than good news.”  Since most SAR incidents involve some bad news for the victims, the media is often quick to respond to our calls. While a SAR team’s PIO should be prepared at any time to respond to media calls regarding an incident, an experienced PIO will know the moment a SAR call is dispatched whether it will attract media attention. 

There is no such thing as a “media circus.”  The media professionals are there to do their job, and it becomes the PIO’s responsibility/opportunity to help them do their job.  A PIO should maintain an attitude of helpfulness at all times.  His/her perspective should always be, “I’m here to help you, and to make sure I get you the information I have.” Some level of excitement and adrenaline should always be present, so the PIO maintains focus.  A lazy or disinterested PIO makes a bad PIO.

Your PIO should also not ignore social media. Frequently, social media streams like Twitter and Facebook are breaking stories well before more traditional media outlets can get on scene. In some cases traditional media organizations like CNN and their iReport site are even "crowdsourcing" news.  Because of the nature of social media, these tools can be used not only to get your message out, but also to see how you message is being understood by the public. As it is two way communication, it can also be used to gather information. 

Consider posting missing person information and mission updates to your team Facebook Page and Twitter feeds but only do so with the authorization of the agency having jurisdiction. Because this can be done "in the moment" and from mobile devices, this can keep the public updated outside of the traditional media cycle.    

We will go more into Social Media for Search and Rescue at the joint MRA / NASAR Conference in June and will follow up with a blog post. 

Stay Safe!

For more information on how to effectively work with the media, check out the Mountain Rescue Associations rescuer education program http://mra.org/images/stories/docs/workingwithmedia.pdf 


Courage - Commitment - Compassion
     Mountain Rescue Association